Vancouver Real Estate – Passionate, Conventional, Active or Just Looking

Are You PASSIONATE , CONVENTIONAL, ACTIVE or….?

This lead in may seem like an introduction to your sex life but in context of a recent California study, these are three of the four consumer profiles identified in the newly released white paper commissioned by Yahoo. The study was aimed at identifying users of online real estate services. Here’s a synopsis of the findings. Where do you fit in?

According to Yahoo if you are…

Passionate

• you are highly engaged and interested in real estate
• you spend a lot of time thinking about real estate
• you are computer savvy and a big user of online information
• you influence your family and friends to use the Internet for research

Conventional

• you are a traditionalist, you look for guidance
• you use offline sources (e.g., newspapers) as your first step
• you use real estate agents as your source of information
• you use the internet to determine what you can afford if is it your priority
• turn to the Internet for to find answers

Active

• you talk to people online
• you seek thorough information
• you use online sources as a first step
• you tend to use multiple sites and many tools used for your research

Future Client

• you are just looking
• you are not actively engaged
• you are least likely to own property
• you only go online to view listings and follow the market

Courtesy Inman News

Times Are Changing

For the past 20 years the evolution of online Real Estate has grown at an exponential pace. It seems like a life time of daily change starting with phone couplers and 9 pin printers using rolls of news print, then on to pictures and now movies, blogging, twittering and iPhones. On line real estate has also changed from the days of single consumer portals such as Realtor.ca where homes were listed for sale with basic information.

In the U.S. there are 3 major sources in Trulia, and Zillow and Realseakr. With time many individual Realtor® web sites have grown to provide far more information depth. Knowledge sharing and fully disclosed listing data has for some, become the minimum level of information being made available to consumers. Unfortunately, not all Realtors® are tech savvy. As the demand continues to shape the real estate landscape they too must get on board to make quality information part of the services they offer or in lieu, fall by the wayside.

Fast, complete and accurate data is the game and is readily available from advanced Realtor® sites. Evidenced by this new research, is verification that more and more consumers are looking to the internet than ever before to provide Real Estate information that meets that criteria. Those who are prepared to share fully disclosed information will be getting the call.

Got a Vancouver Real Estate question? Always happy to answer it. Call, send me an email or twitter(at)yattermatters.

Larry

Yahoo Report here