Volumes of mainstream media about the Wilmar Estate in Vancouver’s famous Southland neighbourhood has created pleasant, interesting and unexpected side bars.
Within seconds of airing, the phone rang with friends calling. Some I hadn’t spoken with in a while. They called excited to tell me they ‘saw me on Tony Parson’s CBC’s News Hour with reporter Kirk Williams‘ or, heard me speak on the CBC Radio One program on the “On The Coast with Stephen Quinn” or, read Macleans Magazine’s missive by Erica Alini who asked if ‘you should wait to buy in a cooling real estate market’? The calls soon were outstripped with emails, text messages and notations on Facebook and Twitter.
It is refreshing to know that someone is actually listening or watching who care enough to take the time to re-acquaint and offer a ‘high-five’. On the other side, it is also a bit frightening to know that so many eyes are watching you. Being in the public eye means that there is no where to hide.
The good wishes are a fun part of the media exposure. However, as an active Vancouver Realtor®, the responsibility to expose a client’s property to as many people as possible is a purposed goal.
Reflecting, this objective brings to mind an old saying in my business which is that it takes more than a sign on the lawn to sell a home. In today’s real estate marketing world this has never been more true. Unquestioned in their ability to reach out, social and main stream media remain the most powerful tools to achieve this goal.
To this end, amongst the mix of calls are those made by buyers expressing their interest in acquiring the Walmar Estate. The media exposure is doing its job. It has made those important eyeballs focus their attention on this property.
While I may enjoy waxing endlessly about the beauty of the 1925 Heritage Walmar Estate with its 2 acres of land overlooking the Fraser River or, the sadness in knowing that potentially – this grand Vancouver home may soon disappear, the reality is that my purpose is to secure a sale of this magnificent Vancouver home with the highest bidder.
Regardless of my personal views, they bear little influence on the task I was hired to perform – keeping eyes focused on the Wilmar Estate ball.